Concepedia
11
Publications
1.4K
Citations
H-Index
2015
Active since
Affiliations
University of Oregon(Current)
Portland State University
Western Washington University
Brandon Reich is an author at University of Oregon specializing in social sciences, arts, and social computing.
Top concepts
ArtsSocial SciencesBiasHealthCultureLanguageEconomicsMarketingManagementPersuasion
Publications per year
2015–2020
Social media and loneliness: Why an Instagram picture may be worth more than a thousand Twitter words
Matthew Pittman, Brandon Reich · Computers in Human Behavior · 2016 · 890 citations
Social Media, Social Networks, Interpersonal Communication +11
Less is more: is a green demarketing strategy sustainable?
Catherine A. Armstrong Soule, Brandon Reich · Journal of Marketing Management · 2015 · 107 citations
Food as Ideology: Measurement and Validation of Locavorism
Brandon Reich, Joshua T. Beck, John A. Price · Journal of Consumer Research · 2018 · 100 citations
Green Demarketing in Advertisements: Comparing “Buy Green” and “Buy Less” Appeals in Product and Institutional Advertising Contexts
Brandon Reich, Catherine A. Armstrong Soule · Journal of Advertising · 2016 · 92 citations
An Appeal to Intimacy: Consumer Response to Platform‐Appeal Fit on Social Media
Brandon Reich, Matthew Pittman · Journal of Consumer Psychology · 2019 · 71 citations
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