Concepedia

Matthew Pittman

MP

Statistics

Publications

28

Citations

2.4K

H-Index

22

Active since

2008

Affiliations

University of Tennessee at Knoxville(Current)

Rowan University

Villanova University

The Ohio State University Wexner Medical Center

University of Oregon

Matthew Pittman is an author at University of Tennessee at Knoxville specializing in social sciences, marketing, and social media.

Publications per year

2008–2025

28

Publications

28

Social media and loneliness: Why an Instagram picture may be worth more than a thousand Twitter words

Matthew Pittman, Brandon Reich · Computers in Human Behavior · 2016 · 903 citations

Social Sciences, Communication, Sociology +11

More Trust in Fewer Followers: Diverging Effects of Popularity Metrics and Green Orientation Social Media Influencers

Matthew Pittman, Annika Abell · Journal of Interactive Marketing · 2021 · 251 citations

Social Sciences, Communication, Marketing +16

Sprinting a media marathon: Uses and gratifications of binge-watching television through Netflix

Matthew Pittman, Kim Bartel Sheehan · First Monday · 2015 · 208 citations · Full text

Social Sciences, Psychology, Audience Studies +16

Green Advertising on Social Media: Brand Authenticity Mediates the Effect of Different Appeals on Purchase Intent and Digital Engagement

Matthew Pittman, Anne Oeldorf-Hirsch, Ashley Brannan · Journal of Current Issues & Research in Advertising · 2021 · 92 citations

Business, Marketing, Marketing Management +16

eWOM anatomy of online product reviews: interaction effects of review number, valence, and star ratings on perceived credibility

Seoyeon Hong, Matthew Pittman · International Journal of Advertising · 2020 · 89 citations

Business, Marketing, Social Psychology +17

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