Robert S. Wyer

The role of category accessibility in the interpretation of information about persons: Some determinants and implications.

Thomas K. Srull, Robert S. Wyer · Journal of Personality and Social Psychology · 1979 · 1.5K citations

Social Psychology, Social Categorization, Cognition +16

Effects of Country-of-Origin and Product-Attribute Information on Product Evaluation: An Information Processing Perspective

Sung‐Tai Hong, Robert S. Wyer · Journal of Consumer Research · 1989 · 724 citations

Business Intelligence, International Marketing, Information Processing Perspective +20

Mood as input: People have to interpret the motivational implications of their moods.

Leonard L. Martin, David Ward, John W. Achee et al. · Journal of Personality and Social Psychology · 1993 · 702 citations

Negative Moods, Affective Variable, Social Psychology +18

Human cognition in its social context.

Robert S. Wyer, Thomas K. Srull · Psychological Review · 1986 · 677 citations

Social Context, Cognitive Science, Cognitive Study +7

Category accessibility and social perception: Some implications for the study of person memory and interpersonal judgments.

Thomas K. Srull, Robert S. Wyer · Journal of Personality and Social Psychology · 1980 · 599 citations

Social Identity, Cognitive Science, Social Psychology +14