Concepedia

Sung‐Tai Hong

SH

5

Publications

1.2K

Citations

5

H-Index

1989

Active since

Affiliations

Hanyang University(Current)

Sung‐Tai Hong is an author at Hanyang University specializing in business, economics, and management.

Top concepts

BusinessEconomicsMarketingManagementConsumer ResearchInternational MarketingGlobal MarketingBrand DevelopmentConsumer BehaviorInternational Business

Publications per year

1989–2006

5

Publications

5

Effects of Country-of-Origin and Product-Attribute Information on Product Evaluation: An Information Processing Perspective

Sung‐Tai Hong, Robert S. Wyer · Journal of Consumer Research · 1989 · 724 citations

Business Intelligence, International Marketing, Information Processing Perspective +20

Determinants of Product Evaluation: Effects of the Time Interval between Knowledge of a Product's Country of Origin and Information about Its Specific Attributes

Sung‐Tai Hong, Robert S. Wyer · Journal of Consumer Research · 1990 · 276 citations

Country‐of‐Origin Influences on Product Evaluations: The Impact of Animosity and Perceptions of Industriousness Brutality on Judgments of Typical and Atypical Products

Sung‐Tai Hong, Dong Kyoon Kang · Journal of Consumer Psychology · 2006 · 78 citations

Country‐of‐origin effects on product quality judgments: An information integration perspective

Manoj Hastak, Sung‐Tai Hong · Psychology and Marketing · 1991 · 61 citations

Consumer Uncertainty, International Economics, International Marketing +18

A Cross-National Comparison of Country-of-Origin Effects on Product Evaluations

Sung‐Tai Hong, Youjae Yi · Journal of International Consumer Marketing · 1992 · 24 citations

Economics, International Business, International Marketing +14

Rows per page

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