The impact of power on destination advertising effectiveness: The moderating role of arousal in advertising

Beyond pleasure and pain.

E. Tory Higgins · American Psychologist · 1997 · 5.2K citations

Nursing, Psychology, Pain Management +9

What Makes Online Content Viral?

Jonah Berger, Katherine L. Milkman · Journal of Marketing Research · 2011 · 3.1K citations

Social Sciences, Marketing, Psychology +14

Converging measurement of horizontal and vertical individualism and collectivism.

Harry C. Triandis, Michele J. Gelfand · Journal of Personality and Social Psychology · 1998 · 2.8K citations

Humanities, Social Psychology, Individual Differences +4

Establishing a causal chain: Why experiments are often more effective than mediational analyses in examining psychological processes.

Steven J. Spencer, Mark P. Zanna, Geoffrey T. Fong · Journal of Personality and Social Psychology · 2005 · 2.4K citations

Social Sciences, Psychology, Social Psychology +9

Bringing the Frame Into Focus: The Influence of Regulatory Fit on Processing Fluency and Persuasion.

Angela Y. Lee, Jennifer Aaker · Journal of Personality and Social Psychology · 2004 · 1.4K citations

Social Sciences, Psychology, Social Psychology +15