Angela Y. Lee

Bringing the Frame Into Focus: The Influence of Regulatory Fit on Processing Fluency and Persuasion.

Angela Y. Lee, Jennifer Aaker · Journal of Personality and Social Psychology · 2004 · 1.4K citations

Behavioral Decision Making, Social Psychology, Persuasive Technology +22

“I” Seek Pleasures and “We” Avoid Pains: The Role of Self-Regulatory Goals in Information Processing and Persuasion

Jennifer Aaker, Angela Y. Lee · Journal of Consumer Research · 2001 · 1.2K citations

“I” Value Freedom, but “We” Value Relationships: Self-Construal Priming Mirrors Cultural Differences in Judgment

Wendi L. Gardner, Shira Gabriel, Angela Y. Lee · Psychological Science · 1999 · 1.1K citations

Behavioral Decision Making, Value Relationships, Cultural Relation +22

The pleasures and pains of distinct self-construals: The role of interdependence in regulatory focus.

Angela Y. Lee, Jennifer Aaker, Wendi L. Gardner · Journal of Personality and Social Psychology · 2000 · 950 citations

Behavioral Decision Making, Regulatory Focus, Social Psychology +18

The Effect of Conceptual and Perceptual Fluency on Brand Evaluation

Angela Y. Lee, Aparna A. Labroo · Journal of Marketing Research · 2004 · 797 citations

Customer Satisfaction, Behavioral Decision Making, Consumer Study +21