Concepedia
Statistics
Publications
59
Citations
10.7K
H-Index
38
Active since
1994
Affiliations
Northwestern University(Current)
Stanford University
Kellogg's (Canada)
University of Chicago
University of Michigan
Angela Y. Lee is an author at Northwestern University specializing in psychology, social sciences, and social psychology.
Publications per year
1994–2026
Bringing the Frame Into Focus: The Influence of Regulatory Fit on Processing Fluency and Persuasion.
Angela Y. Lee, Jennifer Aaker · Journal of Personality and Social Psychology · 2004 · 1.4K citations
Social Sciences, Psychology, Social Psychology +15
“I” Seek Pleasures and “We” Avoid Pains: The Role of Self-Regulatory Goals in Information Processing and Persuasion
Jennifer Aaker, Angela Y. Lee · Journal of Consumer Research · 2001 · 1.2K citations
Social Sciences, Psychology, Social Psychology +11
“I” Value Freedom, but “We” Value Relationships: Self-Construal Priming Mirrors Cultural Differences in Judgment
Wendi L. Gardner, Shira Gabriel, Angela Y. Lee · Psychological Science · 1999 · 1.1K citations
Social Sciences, Psychology, Social Psychology +8
The pleasures and pains of distinct self-construals: The role of interdependence in regulatory focus.
Angela Y. Lee, Jennifer Aaker, Wendi L. Gardner · Journal of Personality and Social Psychology · 2000 · 961 citations
The Effect of Conceptual and Perceptual Fluency on Brand Evaluation
Angela Y. Lee, Aparna A. Labroo · Journal of Marketing Research · 2004 · 828 citations
Business, Marketing, Psychology +16
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