Concepedia
Statistics
Publications
30
Citations
3.2K
H-Index
23
Active since
2003
Affiliations
University of Chicago(Current)
Northwestern University
Kellogg's (Canada)
University of Toronto
Hong Kong University of Science and Technology
Aparna A. Labroo is an author at University of Chicago specializing in social sciences, psychology, and consumer research.
Top concepts
Social SciencesPsychologyConsumer ResearchMarketingManagementConsumer BehaviorBehavioral ScienceBehavioral Decision MakingCognitive ScienceEmotion
Publications per year
2003–2024
The Effect of Conceptual and Perceptual Fluency on Brand Evaluation
Angela Y. Lee, Aparna A. Labroo · Journal of Marketing Research · 2004 · 797 citations
Customer Satisfaction, Behavioral Decision Making, Consumer Study +21
Of Frog Wines and Frowning Watches: Semantic Priming, Perceptual Fluency, and Brand Evaluation
Aparna A. Labroo, Ravi Dhar, Norbert Schwarz · Journal of Consumer Research · 2008 · 302 citations
Between Two Brands: A Goal Fluency Account of Brand Evaluation
Aparna A. Labroo, Angela Y. Lee · Journal of Marketing Research · 2006 · 263 citations
Consumer Study, Brand Strategy, Consumer Research +20
Be better or be merry: How mood affects self-control.
Ayelet Fishbach, Aparna A. Labroo · Journal of Personality and Social Psychology · 2007 · 222 citations
Self-management, Psychiatry, Emotion Regulation +14
Gut Liking for the Ordinary: Incorporating Design Fluency Improves Automobile Sales Forecasts
Jan R. Landwehr, Aparna A. Labroo, Andreas Herrmann · Marketing Science · 2011 · 198 citations
Design Decision, Gut Liking, Behavioral Decision Making +20
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