Concepedia
Statistics
Publications
31
Citations
3.4K
H-Index
24
Active since
2003
Affiliations
University of Chicago(Current)
Northwestern University
Kellogg's (Canada)
University of Toronto
Nanyang Technological University
Aparna A. Labroo is an author at University of Chicago specializing in psychology, marketing, and social sciences.
Publications per year
2003–2024
The Effect of Conceptual and Perceptual Fluency on Brand Evaluation
Angela Y. Lee, Aparna A. Labroo · Journal of Marketing Research · 2004 · 828 citations
Business, Marketing, Psychology +16
Of Frog Wines and Frowning Watches: Semantic Priming, Perceptual Fluency, and Brand Evaluation
Aparna A. Labroo, Ravi Dhar, Norbert Schwarz · Journal of Consumer Research · 2008 · 307 citations
Business, Marketing, Psychology +15
Between Two Brands: A Goal Fluency Account of Brand Evaluation
Aparna A. Labroo, Angela Y. Lee · Journal of Marketing Research · 2006 · 268 citations
Business, Marketing, Psychology +13
Be better or be merry: How mood affects self-control.
Ayelet Fishbach, Aparna A. Labroo · Journal of Personality and Social Psychology · 2007 · 226 citations
Social Sciences, Psychology, Social Psychology +15
Gut Liking for the Ordinary: Incorporating Design Fluency Improves Automobile Sales Forecasts
Jan R. Landwehr, Aparna A. Labroo, Andreas Herrmann · Marketing Science · 2011 · 206 citations
Business, Marketing, Marketing Management +13
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