Concepedia
Statistics
Publications
33
Citations
2.8K
H-Index
24
Active since
2009
Affiliations
Goethe University Frankfurt(Current)
University of St.Gallen
RWTH Aachen University
Christian-Albrechts-Universität zu Kiel
Washington State University
Jan R. Landwehr is an author at Goethe University Frankfurt specializing in marketing, marketing management, and business.
Publications per year
2009–2024
It's Got the Look: The Effect of Friendly and Aggressive “Facial” Expressions on Product Liking and Sales
Jan R. Landwehr, Ann L. McGill, Andreas Herrmann · Journal of Marketing · 2011 · 370 citations
Social Sciences, Marketing, Psychology +17
A Dual-Process Perspective on Fluency-Based Aesthetics
Laura K. M. Graf, Jan R. Landwehr · Personality and Social Psychology Review · 2015 · 297 citations
Humanities, Behavioral Sciences, Psychology +17
Measuring Processing Fluency: One versus Five Items
Laura K. M. Graf, Stefan Mayer, Jan R. Landwehr · Journal of Consumer Psychology · 2017 · 292 citations · Full text
Social Sciences, Marketing, Psychology +13
The effect of brand design on brand gender perceptions and brand preference
Theo Lieven, Bianca Grohmann, Andreas Herrmann et al. · European Journal of Marketing · 2015 · 246 citations
Business, Marketing, Marketing Management +14
Gut Liking for the Ordinary: Incorporating Design Fluency Improves Automobile Sales Forecasts
Jan R. Landwehr, Aparna A. Labroo, Andreas Herrmann · Marketing Science · 2011 · 206 citations
Business, Marketing, Marketing Management +13
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