Concepedia
Statistics
Publications
12
Citations
1.8K
H-Index
11
Active since
2010
Affiliations
University of St.Gallen(Current)
Goethe University Frankfurt
Concordia University
Theo Lieven is an author at University of St.Gallen specializing in business, marketing, and brand management.
Publications per year
2010–2021
Forecasting the trajectory of electric vehicle sales and the consequences for worldwide CO2 emissions
Nele Rietmann, Beatrice Hügler, Theo Lieven · Journal of Cleaner Production · 2020 · 385 citations
Business, Business Economics, Economics +14
Who will buy electric cars? An empirical study in Germany
Theo Lieven, Silke Mühlmeier, Sven Henkel et al. · Transportation Research Part D Transport and Environment · 2010 · 299 citations
Social Sciences, Business Economics, Economics +4
Policy measures to promote electric mobility – A global perspective
Theo Lieven · Transportation Research Part A Policy and Practice · 2015 · 275 citations · Full text
Public Health, Public Policy, Transportation Planning +17
The effect of brand design on brand gender perceptions and brand preference
Theo Lieven, Bianca Grohmann, Andreas Herrmann et al. · European Journal of Marketing · 2015 · 246 citations
Business, Marketing, Marketing Management +14
How policy measures succeeded to promote electric mobility – Worldwide review and outlook
Nele Rietmann, Theo Lieven · Journal of Cleaner Production · 2018 · 206 citations
Public Affairs, Electrical Engineering, Public Policy +12
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