Andreas Herrmann

The Social Influence of Brand Community: Evidence from European Car Clubs

René Algesheimer, Utpal M. Dholakia, Andreas Herrmann · Journal of Marketing · 2005 · 2.4K citations

Business, Marketing, Marketing Management +17

Direct and indirect effects of self-image congruence on brand loyalty

Frank Kressmann, M. Joseph Sirgy, Andreas Herrmann et al. · Journal of Business Research · 2006 · 959 citations

Business, Marketing, Marketing Management +12

The Evolution of Loyalty Intentions

Michael D. Johnson, Andreas Herrmann, Frank Hüber · Journal of Marketing · 2006 · 779 citations

Business, Marketing, Marketing Management +15

Persistently Activated Stat3 Maintains Constitutive NF-κB Activity in Tumors

Heehyoung Lee, Andreas Herrmann, Jiehui Deng et al. · Cancer Cell · 2009 · 690 citations · Full text

Medicine, Cancer Biology, Oncology +8

Integrating Bricks with Clicks: Retailer-Level and Channel-Level Outcomes of Online–Offline Channel Integration

Dennis Herhausen, Jochen Binder, Marcus Schoegel et al. · Journal of Retailing · 2015 · 653 citations

Management, Marketing, Marketing Management +14