Concepedia

Marcus Schoegel

MS

Statistics

Publications

4

Citations

1K

H-Index

4

Active since

2015

Affiliations

University of St.Gallen(Current)

University of Applied Sciences St. Gallen

Kedge Business School

Marcus Schoegel is an author at University of St.Gallen specializing in marketing, digital marketing, and marketing management.

Publications per year

2015–2020

4

Publications

4

Integrating Bricks with Clicks: Retailer-Level and Channel-Level Outcomes of Online–Offline Channel Integration

Dennis Herhausen, Jochen Binder, Marcus Schoegel et al. · Journal of Retailing · 2015 · 653 citations

Management, Marketing, Marketing Management +14

Detecting, Preventing, and Mitigating Online Firestorms in Brand Communities

Dennis Herhausen, Stephan Ludwig, Dhruv Grewal et al. · Journal of Marketing · 2019 · 316 citations · Full text

Business, Marketing, Marketing Management +17

Face Forward: How Employees’ Digital Presence on Service Websites Affects Customer Perceptions of Website and Employee Service Quality

Dennis Herhausen, Oliver Emrich, Dhruv Grewal et al. · Journal of Marketing Research · 2020 · 58 citations · Full text

Business, Management Information Systems, Marketing +16

When Does Customer-Oriented Leadership Pay Off? An Investigation of Frontstage and Backstage Service Teams

Dennis Herhausen, Luigi M. De Luca, Gaetano Miceli et al. · Journal of Service Research · 2017 · 18 citations · Full text

Management, Leadership, Organizational Behavior +9

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