Concepedia

Gaetano Miceli

GM

9

Publications

559

Citations

9

H-Index

2007

Active since

Affiliations

University of Calabria(Current)

City, University of London

Tilburg University

Gaetano Miceli is an author at University of Calabria specializing in marketing, management, and brand management.

Top concepts

MarketingManagementBusinessBrand ManagementConsumer ResearchCustomer SatisfactionBrand AwarenessSocial SciencesConsumer BehaviorDesign

Publications per year

2007–2022

9

Publications

9

Customizing customization: A conceptual framework for interactive personalization

Gaetano Miceli, Francesco Ricotta, Michele Costabile · Journal of Interactive Marketing · 2007 · 142 citations

How Relationship Age Moderates Loyalty Formation

Maria Antonietta Raimondo, Gaetano Miceli, Michele Costabile · Journal of Service Research · 2008 · 122 citations

Relationship Marketing, Customer Satisfaction, Intimate Relationship +15

Effects of <i>au naturel</i> packaging colors on willingness to pay for healthy food

Veronica Marozzo, Maria Antonietta Raimondo, Gaetano Miceli et al. · Psychology and Marketing · 2019 · 90 citations

Customer Satisfaction, Food Packaging, Consumer Uncertainty +24

Breaking Through Complexity: Visual and Conceptual Dimensions in Logo Evaluation across Exposures

Gaetano Miceli, Irene Scopelliti, Maria Antonietta Raimondo et al. · Psychology and Marketing · 2014 · 61 citations

Customer Satisfaction, Logo Evaluation, Consumer Research +21

Looking more or less alike: Determinants of perceived visual similarity between copycat and leading brands

Gaetano Miceli, Rik Pieters · Journal of Business Research · 2009 · 59 citations

Marketing, User Perception, Advertising +13

Rows per page

1–5 of 9