Veronica Marozzo

Effects of <i>au naturel</i> packaging colors on willingness to pay for healthy food

Veronica Marozzo, Maria Antonietta Raimondo, Gaetano Miceli et al. · Psychology and Marketing · 2019 · 90 citations

Customer Satisfaction, Food Packaging, Consumer Uncertainty +24

Open innovation at the digital frontier: unraveling the paradoxes and roadmaps for SMEs' successful digital transformation

Francesco Paolo Appio, Emanuele Cacciatore, Fabrizio Césaroni et al. · European Journal of Innovation Management · 2024 · 40 citations · Full text

Digital Business, Enterprise Business Transformation, Engineering +20

Measuring the Effect of Blockchain Extrinsic Cues on Consumers’ Perceived Flavor and Healthiness: A Cross-Country Analysis

Marco Francesco Mazzù, Veronica Marozzo, Angelo Baccelloni et al. · Foods · 2021 · 23 citations · Full text

Decoding Asian consumers' willingness to pay for organic food product: a configurational-based approach

Veronica Marozzo, Alessandra Costa, Antonio Crupi et al. · European Journal of Innovation Management · 2023 · 19 citations · Full text

Customer Satisfaction, International Marketing, Consumer Study +21

The effects of combining front‐of‐pack nutritional labels on consumers' subjective understanding, trust, and preferences

Marco Francesco Mazzù, Veronica Marozzo, Angelo Baccelloni et al. · Psychology and Marketing · 2023 · 18 citations · Full text

Front‐of‐pack Nutritional Labels, Nutrition, Consumer Uncertainty +27