Marco Francesco Mazzù

A cross-country experimental study on consumers’ subjective understanding and liking on front-of-pack nutrition labels

Marco Francesco Mazzù, Simona Romani, Angelo Baccelloni et al. · International Journal of Food Sciences and Nutrition · 2021 · 48 citations · Full text

Nutrition, Consumer Study, Consumer Research +20

Effects on consumers’ subjective understanding of a new front-of-pack nutritional label: a study on Italian consumers

Marco Francesco Mazzù, Simona Romani, Antea Gambicorti · International Journal of Food Sciences and Nutrition · 2020 · 42 citations

Nutrition, Customer Satisfaction, Consumer Uncertainty +21

Measuring the Effect of Blockchain Extrinsic Cues on Consumers’ Perceived Flavor and Healthiness: A Cross-Country Analysis

Marco Francesco Mazzù, Veronica Marozzo, Angelo Baccelloni et al. · Foods · 2021 · 23 citations · Full text

Introducing the Front-Of-Pack Acceptance Model: the role of usefulness and ease of use in European consumers’ acceptance of Front-Of-Pack Labels

Marco Francesco Mazzù, Simona Romani, Angelo Baccelloni et al. · International Journal of Food Sciences and Nutrition · 2021 · 21 citations · Full text

Customer Satisfaction, Product Labeling, Behavioral Decision Making +22

The role of trust and algorithms in consumers’ front-of-pack labels acceptance: a cross-country investigation

Marco Francesco Mazzù, Angelo Baccelloni, Simona Romani et al. · European Journal of Marketing · 2022 · 20 citations · Full text

Consumer Uncertainty, Fopam Model, Product Labeling +22