Simona Romani

Consumer response to corporate irresponsible behavior: Moral emotions and virtues

Silvia Grappi, Simona Romani, Richard P. Bagozzi · Journal of Business Research · 2013 · 458 citations · Full text

Business, Marketing, Marketing Management +16

Brand hate

Lia Zarantonello, Simona Romani, Silvia Grappi et al. · Journal of Product & Brand Management · 2016 · 331 citations · Full text

Business, Marketing, Marketing Management +6

Explaining Consumer Reactions to Corporate Social Responsibility: The Role of Gratitude and Altruistic Values

Simona Romani, Silvia Grappi, Richard P. Bagozzi · Journal of Business Ethics · 2012 · 317 citations · Full text

Social Sciences, Marketing, Social Psychology +16

Emotions that drive consumers away from brands: measuring negative emotions toward brands and their behavioral effects

Simona Romani, Silvia Grappi, Daniele Dalli · CINECA IRIS Institutial research information system (University of Pisa) · 2012 · 293 citations

Business, Marketing, Psychology +13

Domestic food practices: A study of food management behaviors and the role of food preparation planning in reducing waste

Simona Romani, Silvia Grappi, Richard P. Bagozzi et al. · Appetite · 2017 · 262 citations · Full text

Management, Food Science, Food Management +15