Simona Romani

Consumer response to corporate irresponsible behavior: Moral emotions and virtues

Silvia Grappi, Simona Romani, Richard P. Bagozzi · Journal of Business Research · 2013 · 437 citations · Full text

Prosocial Behavior, Moral Emotions, Management +10

Brand hate

Lia Zarantonello, Simona Romani, Silvia Grappi et al. · Journal of Product & Brand Management · 2016 · 316 citations · Full text

Brand Strategy, Consumer Research, Brand Love +17

Explaining Consumer Reactions to Corporate Social Responsibility: The Role of Gratitude and Altruistic Values

Simona Romani, Silvia Grappi, Richard P. Bagozzi · Journal of Business Ethics · 2012 · 307 citations · Full text

Socially Responsible Product, Behavioral Decision Making, Prosocial Behavior +14

Emotions that drive consumers away from brands: measuring negative emotions toward brands and their behavioral effects

Simona Romani, Silvia Grappi, Daniele Dalli · CINECA IRIS Institutial research information system (University of Pisa) · 2012 · 282 citations

Domestic food practices: A study of food management behaviors and the role of food preparation planning in reducing waste

Simona Romani, Silvia Grappi, Richard P. Bagozzi et al. · Appetite · 2017 · 253 citations · Full text

Food Choice, Food Preparation Planning, Food Systems +9