Silvia Grappi

Consumer response to corporate irresponsible behavior: Moral emotions and virtues

Silvia Grappi, Simona Romani, Richard P. Bagozzi · Journal of Business Research · 2013 · 458 citations · Full text

Business, Marketing, Marketing Management +16

The role of social identification and hedonism in affecting tourist re-patronizing behaviours: The case of an Italian festival

Silvia Grappi, Fabrizio Montanari · Tourism Management · 2010 · 349 citations · Full text

Management, Social Psychology, Tourism Management +16

Brand hate

Lia Zarantonello, Simona Romani, Silvia Grappi et al. · Journal of Product & Brand Management · 2016 · 331 citations · Full text

Business, Marketing, Marketing Management +6

Explaining Consumer Reactions to Corporate Social Responsibility: The Role of Gratitude and Altruistic Values

Simona Romani, Silvia Grappi, Richard P. Bagozzi · Journal of Business Ethics · 2012 · 317 citations · Full text

Social Sciences, Marketing, Social Psychology +16

How valuable are your customers in the brand value co-creation process? The development of a Customer Co-Creation Value (CCCV) scale

Michael Merz, Lia Zarantonello, Silvia Grappi · Journal of Business Research · 2017 · 297 citations · Full text

Business, Marketing, Marketing Management +12