Publication | Open Access

How valuable are your customers in the brand value co-creation process? The development of a Customer Co-Creation Value (CCCV) scale

Customer SatisfactionCustomer Co-creation ValueBrand EquityInteractive MarketingManagementBusinessBrand DevelopmentConsumer ResearchValue CreationConsumer BehaviorValue Co-creationCustomer InvolvementMarketingCustomer CommunityBrand Management