Lia Zarantonello - Concepedia

Author

Lia Zarantonello

University of Roehampton ORCID

Also Known As

Lia Zarantonello, Zarantonello, L.

Publications

8.5K

Citations

H-Index

Concepts

All Affiliations

University of Roehampton University of Modena and Reggio Emilia Columbia University University of Bath Bocconi University

About

Lia Zarantonello is an author at University of Roehampton specializing in marketing, management, and consumer research.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Management	21	22	7.6K
2	Business	19	19	7.4K
3	Health Sciences	4	4	199
4	Arts	2	2	49
5	Engineering	1	1	80

Lia Zarantonello

Publications

8.1K

Citations

H-Index

Page 1

	Year	Citations
Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? J. Joško Brakus, Bernd H. Schmitt, Lia Zarantonello Journal of Marketing Customer ExperienceCustomer SatisfactionConsumer ResearchBrand LoyaltyPsychology	2009	2.8K
Brand Experience: What is It? How is it Measured? Does it Affect Loyalty? J. Joško Brakus, Bernd H. Schmitt, Lia Zarantonello Journal of Marketing Customer ExperienceCustomer SatisfactionConsumer ResearchBrand LoyaltyPsychology	2009	2.4K
Using the brand experience scale to profile consumers and predict consumer behaviour Lia Zarantonello, Bernd H. Schmitt Journal of Brand Management MarketingCustomer SatisfactionConsumer StudyManagementConsumer Research	2010	455
From experiential psychology to consumer experience Bernd H. Schmitt, J. Joško Brakus, Lia Zarantonello Journal of Consumer Psychology	2014	386
Brand hate Lia Zarantonello, Simona Romani, Silvia Grappi, Journal of Product & Brand Management Brand StrategyConsumer ResearchBrand LoveBehavioral OutcomesManagement	2016	316
How valuable are your customers in the brand value co-creation process? The development of a Customer Co-Creation Value (CCCV) scale Michael Merz, Lia Zarantonello, Silvia Grappi Journal of Business Research Customer SatisfactionCustomer Co-creation ValueBrand EquityInteractive MarketingManagement	2017	292
The revenge of the consumer! How brand moral violations lead to consumer anti-brand activism Simona Romani, Silvia Grappi, Lia Zarantonello, Journal of Brand Management Consumer Decision MakingAdvertisingConsumer CultureBrand EquityConsumer Anti-brand Activism	2015	228
The impact of event marketing on brand equity Lia Zarantonello, Bernd H. Schmitt International Journal of Advertising AdvertisingBrand EquityEvent AttendanceEvent TheoryEvent Marketing	2013	196
Trajectories of brand hate Lia Zarantonello, Simona Romani, Silvia Grappi, Journal of Brand Management AdvertisingBrand EquityBrand HatePositioning (Marketing)Management	2018	180
Functional and experiential routes to persuasion: An analysis of advertising in emerging versus developed markets Lia Zarantonello, Kamel Jedidi, Bernd H. Schmitt International Journal of Research in Marketing Experiential RoutesAdvertisingTargeted AdvertisingManagementConsumer Research	2012	111

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