Concepedia

Lia Zarantonello

LZ

Statistics

Publications

31

Citations

8.3K

H-Index

24

Active since

2007

Affiliations

University of Roehampton(Current)

University of Modena and Reggio Emilia

Columbia University

University of Bergamo

Centre National de la Recherche Scientifique

Lia Zarantonello is an author at University of Roehampton specializing in business, marketing, and brand management.

Publications per year

2007–2024

31

Publications

31

Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty?

J. Joško Brakus, Bernd H. Schmitt, Lia Zarantonello · Journal of Marketing · 2009 · 2.8K citations

Business, Marketing, Marketing Management +17

Brand Experience: What is It? How is it Measured? Does it Affect Loyalty?

J. Joško Brakus, Bernd H. Schmitt, Lia Zarantonello · Journal of Marketing · 2009 · 2.5K citations

Business, Marketing, Marketing Management +17

Using the brand experience scale to profile consumers and predict consumer behaviour

Lia Zarantonello, Bernd H. Schmitt · Journal of Brand Management · 2010 · 464 citations

Business, Marketing, Marketing Management +14

From experiential psychology to consumer experience

Bernd H. Schmitt, J. Joško Brakus, Lia Zarantonello · Journal of Consumer Psychology · 2014 · 394 citations

Business, Marketing, Psychology +12

Brand hate

Lia Zarantonello, Simona Romani, Silvia Grappi et al. · Journal of Product & Brand Management · 2016 · 331 citations · Full text

Business, Marketing, Marketing Management +6

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