Concepedia

Maria Antonietta Raimondo

MA

6

Publications

341

Citations

6

H-Index

2008

Active since

Affiliations

University of Calabria(Current)

City, University of London

Maria Antonietta Raimondo is an author at University of Calabria specializing in marketing, management, and customer satisfaction.

Top concepts

MarketingManagementSocial SciencesBrand ManagementConsumer ResearchCustomer SatisfactionDesignBusinessBrand AwarenessDesign Thinking

Publications per year

2008–2022

6

Publications

6

How Relationship Age Moderates Loyalty Formation

Maria Antonietta Raimondo, Gaetano Miceli, Michele Costabile · Journal of Service Research · 2008 · 122 citations

Relationship Marketing, Customer Satisfaction, Intimate Relationship +15

Effects of <i>au naturel</i> packaging colors on willingness to pay for healthy food

Veronica Marozzo, Maria Antonietta Raimondo, Gaetano Miceli et al. · Psychology and Marketing · 2019 · 90 citations

Customer Satisfaction, Food Packaging, Consumer Uncertainty +24

Breaking Through Complexity: Visual and Conceptual Dimensions in Logo Evaluation across Exposures

Gaetano Miceli, Irene Scopelliti, Maria Antonietta Raimondo et al. · Psychology and Marketing · 2014 · 61 citations

Customer Satisfaction, Logo Evaluation, Consumer Research +21

Customer Attitude and Dispositions towards Customized Products: The Interaction between Customization Model and Brand

Gaetano Miceli, Maria Antonietta Raimondo, Stefania Farace · Journal of Interactive Marketing · 2013 · 30 citations

Consumers' identity signaling towards social groups: The effects of dissociative desire on brand prominence preferences

Maria Antonietta Raimondo, Ernesto Cardamone, Gaetano Miceli et al. · Psychology and Marketing · 2022 · 28 citations · Full text

Brand Behavior, Social Psychology, Consumer Research +24

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