Rik Pieters

Attention Capture and Transfer in Advertising: Brand, Pictorial, and Text-Size Effects

Rik Pieters, Michel Wedel · Journal of Marketing · 2004 · 1K citations

Business, Marketing, Marketing Management +17

A Theory of Regret Regulation 1.0

Marcel Zeelenberg, Rik Pieters · Journal of Consumer Psychology · 2007 · 980 citations

Business, Decision Sciences, Decision Theory +11

Angry Customers don't Come Back, They Get Back: The Experience and Behavioral Implications of Anger and Dissatisfaction in Services

Roger Bougie, Rik Pieters, Marcel Zeelenberg · Journal of the Academy of Marketing Science · 2003 · 878 citations

Business, Behavioral Sciences, Social Psychology +11

Beyond valence in customer dissatisfaction

Marcel Zeelenberg, Rik Pieters · Journal of Business Research · 2002 · 836 citations

Business, Marketing, Marketing Management +12

Leveling up and down: The experiences of benign and malicious envy.

Niels van de Ven, Marcel Zeelenberg, Rik Pieters · Emotion · 2009 · 707 citations

Social Sciences, Psychology, Social Psychology +10