Statistics
Publications
140
Citations
18K
H-Index
68
Active since
1985
Michel Wedel is an author at University of Groningen specializing in business, marketing, and marketing management.
Publications per year
1985–2023
140
140
Marketing Analytics for Data-Rich Environments
Michel Wedel, P.K. Kannan · Journal of Marketing · 2016 · 1.1K citations
1–5 of 140