Concepedia

P.K. Kannan

PK

Statistics

Publications

98

Citations

12.9K

H-Index

51

Active since

1991

Affiliations

University of Maryland, College Park(Current)

International Monetary Fund

University of Groningen

Smith Institute

National Defense University

P.K. Kannan is an author at University of Maryland, College Park specializing in marketing, business, and marketing management.

Publications per year

1991–2024

98

Publications

98

From Multi-Channel Retailing to Omni-Channel Retailing

Peter C. Verhoef, P.K. Kannan, J. Jeffrey Inman · Journal of Retailing · 2015 · 2.4K citations · Full text

Business, Marketing, Retail Management +14

Implications of Loyalty Program Membership and Service Experiences for Customer Retention and Value

Ruth N. Bolton, P.K. Kannan, Matthew D. Bramlett · Journal of the Academy of Marketing Science · 2000 · 1.2K citations

Business, Marketing, Marketing Management +16

Marketing Analytics for Data-Rich Environments

Michel Wedel, P.K. Kannan · Journal of Marketing · 2016 · 1.1K citations

Business, Marketing, Marketing Management +17

From Social to Sale: The Effects of Firm-Generated Content in Social Media on Customer Behavior

Ram Bezawada, Rishika Rishika, Ramkumar Janakiraman et al. · Journal of Marketing · 2015 · 936 citations

Business, Marketing, Marketing Management +12

From social to sale: The effects of firm-generated content in social media on customer behavior

Ashish Kumar, Ram Bezawada, Rishika Rishika et al. · Figshare · 2016 · 465 citations

Business, Marketing, Marketing Management +12

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