Concepedia

Ramkumar Janakiraman

RJ

25

Publications

3.4K

Citations

19

H-Index

2008

Active since

Affiliations

University of South Carolina(Current)

Texas A&M University

University of Southern California

Temple University

University of Florida

Ramkumar Janakiraman is an author at University of South Carolina specializing in management, marketing, and consumer research.

Top concepts

MarketingManagementConsumer ResearchBusinessCustomer SatisfactionInteractive MarketingSocial MediaPatient SafetySocial InfluenceConsumer Engagement

Publications per year

2008–2024

25

Publications

25

From Social to Sale: The Effects of Firm-Generated Content in Social Media on Customer Behavior

Ram Bezawada, Rishika Rishika, Ramkumar Janakiraman et al. · Journal of Marketing · 2015 · 908 citations

The Effect of Customers' Social Media Participation on Customer Visit Frequency and Profitability: An Empirical Investigation

Rishika Rishika, Ashish Kumar, Ramkumar Janakiraman et al. · Information Systems Research · 2012 · 547 citations

Customer Satisfaction, Consumer Research, Social Influence +17

From social to sale: The effects of firm-generated content in social media on customer behavior

Ashish Kumar, Ram Bezawada, Rishika Rishika et al. · Figshare · 2024 · 465 citations

The Effect of a Data Breach Announcement on Customer Behavior: Evidence from a Multichannel Retailer

Ramkumar Janakiraman, Joon Ho Lim, Rishika Rishika · Journal of Marketing · 2017 · 213 citations

Customer Experience, Customer Satisfaction, Business Intelligence +16

How Customer Portfolio Affects New Product Development in Technology-Based Entrepreneurial Firms

Helena Yli‐Renko, Ramkumar Janakiraman · Journal of Marketing · 2008 · 187 citations

Entrepreneurship, Innovation Management, Innovative Start-ups +16

Rows per page

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