Concepedia

Rishika Rishika

RR

Statistics

Publications

10

Citations

2.5K

H-Index

10

Active since

2012

Affiliations

University of South Carolina(Current)

North Carolina State University

Illinois State University

North Carolina Agricultural and Technical State University

Aalto University

Rishika Rishika is an author at University of South Carolina specializing in marketing, consumer behavior, and social media.

Publications per year

2012–2024

10

Publications

10

From Social to Sale: The Effects of Firm-Generated Content in Social Media on Customer Behavior

Ram Bezawada, Rishika Rishika, Ramkumar Janakiraman et al. · Journal of Marketing · 2015 · 936 citations

Business, Marketing, Marketing Management +12

The Effect of Customers' Social Media Participation on Customer Visit Frequency and Profitability: An Empirical Investigation

Rishika Rishika, Ashish Kumar, Ramkumar Janakiraman et al. · Information Systems Research · 2012 · 553 citations · Full text

Business, Marketing, Marketing Management +14

From social to sale: The effects of firm-generated content in social media on customer behavior

Ashish Kumar, Ram Bezawada, Rishika Rishika et al. · Figshare · 2016 · 465 citations

Business, Marketing, Marketing Management +12

The Effect of a Data Breach Announcement on Customer Behavior: Evidence from a Multichannel Retailer

Ramkumar Janakiraman, Joon Ho Lim, Rishika Rishika · Journal of Marketing · 2017 · 223 citations

Business, Management Information Systems, Marketing +16

Social Dollars in Online Communities: The Effect of Product, User, and Network Characteristics

Eunho Park, Rishika Rishika, Ramkumar Janakiraman et al. · Journal of Marketing · 2017 · 136 citations

Social Sciences, Marketing, Sociology +17

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