From Multi-Channel Retailing to Omni-Channel Retailing - Concepedia

Concepedia

Publication | Open Access

From Multi-Channel Retailing to Omni-Channel Retailing

DOI Full Paper Access

2.3K

Citations

22

References

2015

Year

Peter C. Verhoef, P.K. Kannan, J. Jeffrey Inman

Journal of Retailing

Omnichannel LogisticsDigital MarketingManagementBusinessSustainable RetailingMultichannel ManagementMulti-channel RetailingMarketingMarket Segmentation

References

	Year	Citations

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