Multi-channel Retailing

Multi-Channel Retailing is a retail strategy in which a retailer offers products or services through two or more distinct distribution channels—such as physical stores, e-commerce websites, mobile apps, or catalog sales—integrated to provide customers with multiple, often interchangeable, avenues for purchasing and engaging with the brand.

312

Publications

28.5K

Citations

713

Authors

387

Institutions

Publications per year

2017–2026

139

Variants

Multichannel Retailing

Parents

Retail Channel ManagementRetail Positioning

Publications

312

From Multi-Channel Retailing to Omni-Channel Retailing

Peter C. Verhoef, P.K. Kannan, J. Jeffrey Inman · Journal of Retailing · 2015 · 2.4K citations · Full text

Business, Marketing, Retail Management +14

Categorization of multiple channel retailing in Multi-, Cross-, and Omni‐Channel Retailing for retailers and retailing

Norbert Beck, David Rygl · Journal of Retailing and Consumer Services · 2015 · 662 citations

Business, Marketing, Retail Management +14

Customer retailer loyalty in the context of multiple channel strategies

David W. Wallace, Joan L. Giese, Jean L. Johnson · Journal of Retailing · 2004 · 600 citations

Business, Marketing, Marketing Management +14

Multichannel Shopper Segments and Their Covariates☆

Umut Konuş, Peter C. Verhoef, Scott Neslin · Journal of Retailing · 2008 · 569 citations

Business, Marketing, Operations Management +14

Mail versus Mall: A Strategic Analysis of Competition between Direct Marketers and Conventional Retailers

Sridhar Balasubramanian · Marketing Science · 1998 · 566 citations

Business, Economics, Marketing +13

1–5 of 312

Authors

713

BS
Biswajit Sarkar
Yonsei University, South Korea
7 publications · 259 citations
7
h-index
PC
Peter C. Verhoef
University of Groningen, Netherlands
6 publications · 3.4K citations
6
h-index
RY
Ruiliang Yan
East Texas A&M University, United States
5 publications · 526 citations
5
h-index
BK
Bikash Koli Dey
Hongik University, South Korea
4 publications · 158 citations
4
h-index
TJ
Thomas J. Steenburgh
University of Virginia, United States
4 publications · 890 citations
4
h-index

1–5 of 713

Institutions

387

1–8 of 387

Venues

Journal of Retailing and Consumer Services
26 publications · 2.5K citations
22
h-index
International Journal of Retail & Distribution Management
20 publications · 1.2K citations
17
h-index
European Journal of Operational Research
13 publications · 1.1K citations
13
h-index
Journal of Retailing
11 publications · 5.6K citations
11
h-index
The International Review of Retail Distribution and Consumer Research
9 publications · 607 citations
9
h-index

1–5