Umut Konuş

Multichannel Shopper Segments and Their Covariates☆

Umut Konuş, Peter C. Verhoef, Scott Neslin · Journal of Retailing · 2008 · 569 citations

Business, Marketing, Operations Management +14

Multichannel customer segmentation: Does the after-sales channel matter? A replication and extension

Arne De Keyser, Jeroen Schepers, Umut Konuş · International Journal of Research in Marketing · 2015 · 149 citations

Business, Marketing, Marketing Management +14

The effect of search channel elimination on purchase incidence, order size and channel choice

Umut Konuş, Scott A. Neslin, Peter C. Verhoef · International Journal of Research in Marketing · 2013 · 85 citations · Full text

Management, Marketing, Marketing Management +7

Customer Responses to Channel Migration Strategies toward the E-channel

Debra Trampe, Umut Konuş, Peter C. Verhoef · Journal of Interactive Marketing · 2014 · 60 citations · Full text

Management, Marketing, Marketing Management +14

Customer Channel Migration and Firm Choice: The Effects of Cross-Channel Competition

Jing Li, Umut Konuş, Fred Langerak et al. · International Journal of Electronic Commerce · 2016 · 55 citations · Full text

Business, Marketing, Marketing Management +17