Fred Langerak

The Impact of Market Orientation, Product Advantage, and Launch Proficiency on New Product Performance and Organizational Performance

Fred Langerak, Erik Jan Hultink, Henry S.J. Robben · Journal of Product Innovation Management · 2004 · 507 citations

Management, Strategic Management, Strategy +12

Possible determinants of consumers’ adoption of electronic grocery shopping in the Netherlands

Peter C. Verhoef, Fred Langerak · Journal of Retailing and Consumer Services · 2001 · 297 citations

Business, Marketing, Retail Management +16

Effects of market orientation on the behaviors of salespersons and purchasers, channel relationships, and performance of manufacturers

Fred Langerak · International Journal of Research in Marketing · 2001 · 221 citations

Management, Marketing, Marketing Management +9

Understanding brand and dealer retention in the new car market: The moderating role of brand tier

Peter C. Verhoef, Fred Langerak, Bas Donkers · Journal of Retailing · 2006 · 182 citations

Business, Marketing, Marketing Management +16

Non-Probability Sampling for WWW Surveys: A Comparison of Methods

Niels Schillewaert, Fred Langerak, Tim Duharnel · Market Research Society Journal · 1998 · 171 citations

Natural Sciences, Information Systems, Statistics +10