Concepedia

Henry S.J. Robben

HS

32

Publications

2.6K

Citations

22

H-Index

1990

Active since

Affiliations

Delft University of Technology(Current)

Nyenrode Business University

Erasmus University Rotterdam

Tilburg University

Vlerick Business School

Henry S.J. Robben is an author at Delft University of Technology specializing in business, marketing, and management.

Top concepts

BusinessMarketingManagementConsumer ResearchNew Product DevelopmentProduct ManagementBusiness StrategyStrategic ManagementProduct LaunchStrategy

Publications per year

1990–2021

32

Publications

32

The Impact of Market Orientation, Product Advantage, and Launch Proficiency on New Product Performance and Organizational Performance

Fred Langerak, Erik Jan Hultink, Henry S.J. Robben · Journal of Product Innovation Management · 2004 · 503 citations

Customer Satisfaction, Launch Proficiency, Brand Strategy +20

The effect of new package design on product attention, categorization and evaluation

Jan Schoormans, Henry S.J. Robben · Journal of Economic Psychology · 1997 · 332 citations

Marketing, User Perception, Consumer-driven Product Development +13

Scarcity and preference: An experiment on unavailability and product evaluation

T.M.M. Verhallen, Henry S.J. Robben · Journal of Economic Psychology · 1994 · 298 citations

Economics, Choice Model, Behavioral Decision Making +11

Measuring New Product Success: The Difference that Time Perspective Makes

Erik Jan Hultink, Henry S.J. Robben · Journal of Product Innovation Management · 1995 · 184 citations

Innovation Evaluation, Customer Satisfaction, Consumer Research +18

The impact of new product launch strategies on competitive reaction in industrial markets

Marion Debruyne, Rudy Moenaertb, Abbie Griffinc et al. · Journal of Product Innovation Management · 2002 · 146 citations

Innovation Adoption, Brand Strategy, Market Design +21

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