Concepedia

Marion Debruyne

MD

6

Publications

835

Citations

6

H-Index

2002

Active since

Affiliations

Vlerick Business School(Current)

Emory University

Tilburg University

Marion Debruyne is an author at Vlerick Business School specializing in business strategy, business, and strategic management.

Top concepts

BusinessBusiness StrategyMarketingManagementStrategic ManagementStrategyEntrepreneurshipNew Product DevelopmentInnovationProduct Management

Publications per year

2002–2016

6

Publications

6

Successful New Product Pricing Practices: A Contingency Approach

P.T.M. Ingenbleek, Marion Debruyne, R.T. Frambach et al. · Marketing Letters · 2003 · 190 citations

Contingency Approach, Pricing Policy, Price Formation +7

A Study of the Relationships Between Generation, Market Orientation, and Innovation in Family Firms

Lien Beck, Wim Janssens, Marion Debruyne et al. · Family Business Review · 2011 · 188 citations

Market Orientation, Family Firm Sample, Family Management +15

Portfolio Entrepreneurship and Resource Orchestration

Caroline Baert, Miguel Meuleman, Marion Debruyne et al. · Strategic Entrepreneurship Journal · 2016 · 152 citations · Full text

Resource Orchestration, Portfolio Entrepreneurship, Entrepreneurship +16

The impact of new product launch strategies on competitive reaction in industrial markets

Marion Debruyne, Rudy Moenaertb, Abbie Griffinc et al. · Journal of Product Innovation Management · 2002 · 146 citations

Innovation Adoption, Brand Strategy, Market Design +21

Competitor See, Competitor Do: Incumbent Entry in New Market Niches

Marion Debruyne, David J. Reibstein · Marketing Science · 2005 · 103 citations

New Market Niches, Similar Company, Entrepreneurship +18

Rows per page

1–5 of 6