Concepedia

Rudy Moenaertb

RM

1

Publications

146

Citations

1

H-Index

2002

Active since

Affiliations

Ghent University(Current)

Rudy Moenaertb is an author at Ghent University specializing in product management, consumer behavior, and innovation adoption.

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Publications per year

2002–2002

1

Publications

1

The impact of new product launch strategies on competitive reaction in industrial markets

Marion Debruyne, Rudy Moenaertb, Abbie Griffinc et al. · Journal of Product Innovation Management · 2002 · 146 citations

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