David J. Reibstein

An Empirical Pooling Approach for Estimating Marketing Mix Elasticities with PIMS Data

Venkatram Ramaswamy, Wayne S. DeSarbo, David J. Reibstein et al. · Marketing Science · 1993 · 1.1K citations

Business, Marketing, Marketing Management +7

What Attracts Customers to Online Stores, and What Keeps Them Coming Back?

David J. Reibstein · Journal of the Academy of Marketing Science · 2002 · 458 citations

Business, Marketing, Retail Management +14

Dashboards as a Service

Koen Pauwels, Tim Ambler, Bruce H. Clark et al. · Journal of Service Research · 2009 · 243 citations

Business, Marketing, Marketing Management +15

Brand Equity and Vertical Product Line Extent

Taylor Randall, Karl T. Ulrich, David J. Reibstein · Marketing Science · 1998 · 233 citations

Business, Marketing, Marketing Management +16

Market Share and Distribution: A Generalization, a Speculation, and Some Implications

David J. Reibstein, Paul Farris · Marketing Science · 1995 · 164 citations · Full text

Business, Marketing, Marketing Management +15