Wayne S. DeSarbo

Response Determinants in Satisfaction Judgments

Richard L. Oliver, Wayne S. DeSarbo · Journal of Consumer Research · 1988 · 1.7K citations

Business, Behavioral Sciences, Social Psychology +15

An Empirical Pooling Approach for Estimating Marketing Mix Elasticities with PIMS Data

Venkatram Ramaswamy, Wayne S. DeSarbo, David J. Reibstein et al. · Marketing Science · 1993 · 1.1K citations

Business, Marketing, Marketing Management +7

Revisiting the Miles and Snow strategic framework: uncovering interrelationships between strategic types, capabilities, environmental uncertainty, and firm performance

Wayne S. DeSarbo, C. Anthony Di Benedetto, Michael Song et al. · Strategic Management Journal · 2004 · 904 citations

Management, Strategic Management, Strategy +12

Hierarchical Bayes Conjoint Analysis: Recovery of Partworth Heterogeneity from Reduced Experimental Designs

Peter Lenk, Wayne S. DeSarbo, Paul E. Green et al. · Marketing Science · 1996 · 549 citations

Public Health, Biostatistics, Psychology +16

A maximum likelihood methodology for clusterwise linear regression

Wayne S. DeSarbo, William L. Cron · Journal of Classification · 1988 · 517 citations · Full text

Public Health, Biostatistics, Computer Science +12