Concepedia
Statistics
Publications
30
Citations
4K
H-Index
23
Active since
1990
Affiliations
University of Michigan(Current)
Ross School
Pennsylvania State University
University of Groningen
University of Hawaiʻi at Mānoa
Venkatram Ramaswamy is an author at University of Michigan specializing in business, marketing, and marketing management.
Publications per year
1990–2001
An Empirical Pooling Approach for Estimating Marketing Mix Elasticities with PIMS Data
Venkatram Ramaswamy, Wayne S. DeSarbo, David J. Reibstein et al. · Marketing Science · 1993 · 1.1K citations
Business, Marketing, Marketing Management +7
Effects of Brand Local and Nonlocal Origin on Consumer Attitudes in Developing Countries
Rajeev Batra, Venkatram Ramaswamy, Dana L. Alden et al. · Journal of Consumer Psychology · 2000 · 1.1K citations · Full text
Business, Marketing, Marketing Management +16
Market segmentation with choice-based conjoint analysis
Wayne S. DeSarbo, Venkatram Ramaswamy, Steven H. Cohen · Marketing Letters · 1995 · 267 citations
Business, Marketing, Marketing Management +10
Customer Satisfaction for Financial Services: The Role of Products, Services, and Information Technology
Mayuram S. Krishnan, Venkatram Ramaswamy, Mary C. Meyer et al. · Management Science · 1999 · 207 citations
Business, Finance, Management Information Systems +17
Choice Menus for Mass Customization: An Experimental Approach for Analyzing Customer Demand with an Application to a Web-Based Information Service
John Liechty, Venkatram Ramaswamy, Steven H. Cohen · Journal of Marketing Research · 2001 · 194 citations
Business, Business Economics, Marketing +17
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