Concepedia
Statistics
Publications
56
Citations
7.5K
H-Index
34
Active since
1988
Affiliations
University of Hawaiʻi at Mānoa(Current)
University of Hawaii System
University of Michigan
California State University, East Bay
The University of Texas at Austin
Dana L. Alden is an author at University of Hawaiʻi at Mānoa specializing in marketing, business, and marketing management.
Publications per year
1988–2022
Effects of Brand Local and Nonlocal Origin on Consumer Attitudes in Developing Countries
Rajeev Batra, Venkatram Ramaswamy, Dana L. Alden et al. · Journal of Consumer Psychology · 2000 · 1.1K citations · Full text
Business, Marketing, Marketing Management +16
How perceived brand globalness creates brand value
Jan‐Benedict E.M. Steenkamp, Rajeev Batra, Dana L. Alden · Journal of International Business Studies · 2002 · 1K citations
Business, Marketing, Marketing Management +14
Brand Positioning through Advertising in Asia, North America, and Europe: The Role of Global Consumer Culture
Dana L. Alden, Jan‐Benedict E.M. Steenkamp, Rajeev Batra · Journal of Marketing · 1999 · 1K citations
Business, Marketing, Marketing Management +17
Consumer attitudes toward marketplace globalization: Structure, antecedents and consequences
Dana L. Alden, Jan‐Benedict E.M. Steenkamp, Rajeev Batra · International Journal of Research in Marketing · 2006 · 473 citations
Brand Positioning Through Advertising in Asia, North America, and Europe: The Role of Global Consumer Culture
Dana L. Alden, Rajeev Batra · Journal of Marketing · 1999 · 299 citations
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