Concepedia
Statistics
Publications
52
Citations
2.8K
H-Index
26
Active since
1983
Affiliations
University of Michigan(Current)
Ross School
The Ohio State University
Pennsylvania State University
New York University
Peter Lenk is an author at University of Michigan specializing in statistics, management, and business.
Top concepts
StatisticsEngineeringBusinessManagementStatistical InferenceMarketingData ScienceConsumer ResearchBayesian StatisticsEconomics
Publications per year
1983–2022
Hierarchical Bayes Conjoint Analysis: Recovery of Partworth Heterogeneity from Reduced Experimental Designs
Peter Lenk, Wayne S. DeSarbo, Paul E. Green et al. · Marketing Science · 1996 · 543 citations
Marketing Analytics, Customer Satisfaction, Consumer Study +22
Modeling Household Purchase Behavior with Logistic Normal Regression
Greg M. Allenby, Peter Lenk · Journal of the American Statistical Association · 1994 · 209 citations
Consumer Study, Consumer Research, Household Purchase Behavior +17
Bayesian Inference for Finite Mixtures of Generalized Linear Models with Random Effects
Peter Lenk, Wayne S. DeSarbo · Psychometrika · 2000 · 185 citations · Full text
Brand Extension Strategy Planning: Empirical Estimation of Brand–Category Personality Fit and Atypicality
Rajeev Batra, Peter Lenk, Michel Wedel · Journal of Marketing Research · 2010 · 161 citations
Brand Strategy, Consumer Research, Brand–category Personality Fit +18
Behavioral complexity in leadership: The psychometric properties of a new instrument to measure behavioral repertoire
Katherine Lawrence, Peter Lenk, Robert E. Quinn · The Leadership Quarterly · 2009 · 156 citations
Behavioral Sciences, New Instrument, Behavioral Repertoire +10
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