Statistics
Publications
95
Citations
10.3K
H-Index
45
Active since
1989
Greg M. Allenby is an author at Fisher College specializing in marketing, business, and consumer theory.
Publications per year
1989–2022
95
95
Bayesian Statistics and Marketing
Peter E. Rossi, Greg M. Allenby · Marketing Science · 2003 · 1.2K citations
Marketing models of consumer heterogeneity
Greg M. Allenby, Peter E. Rossi · Journal of Econometrics · 1998 · 804 citations
The Value of Purchase History Data in Target Marketing
Peter E. Rossi, Robert E. McCulloch, Greg M. Allenby · Marketing Science · 1996 · 794 citations
Bayesian Statistics and Marketing
Greg M. Allenby, Peter E. Rossi · SSRN Electronic Journal · 2002 · 447 citations · Full text
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