Concepedia

Paul E. Green

PE

Statistics

Publications

135

Citations

10.7K

H-Index

53

Active since

1948

Affiliations

University of Pennsylvania(Current)

California University of Pennsylvania

University of Michigan

Drexel University

Michigan Department of Transportation

Paul E. Green is an author at University of Pennsylvania specializing in business, marketing management, and marketing.

Publications per year

1948–2018

135

Publications

135

Conjoint Measurement for Quantifying Judgmental Data

Paul E. Green, Vithala R. Rao · Journal of Marketing Research · 1971 · 658 citations

Business, Behavioral Sciences, Decision Analysis +10

Hierarchical Bayes Conjoint Analysis: Recovery of Partworth Heterogeneity from Reduced Experimental Designs

Peter Lenk, Wayne S. DeSarbo, Paul E. Green et al. · Marketing Science · 1996 · 549 citations

Public Health, Biostatistics, Psychology +16

Segmenting Markets with Conjoint Analysis

Paul E. Green, Abba Μ. Krieger · Journal of Marketing · 1991 · 428 citations

Business, Marketing, Marketing Management +17

Thirty Years of Conjoint Analysis: Reflections and Prospects

Paul E. Green, Abba Μ. Krieger, Yoram Wind · INFORMS Journal on Applied Analytics · 2001 · 388 citations

Business, Marketing, Marketing Management +12

Models and Heuristics for Product Line Selection

Paul E. Green, Abba Μ. Krieger · Marketing Science · 1985 · 337 citations

Natural Sciences, Marketing, Marketing Management +10

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