Statistics
Publications
85
Citations
8.3K
H-Index
43
Active since
1964
Vithala R. Rao is an author at Cornell University specializing in business, marketing, and marketing management.
Publications per year
1964–2021
85
85
Linking Brand Equity to Customer Equity
Robert P. Leone, Vithala R. Rao, Kevin Lane Keller et al. · Journal of Service Research · 2006 · 392 citations · Full text
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