Vithala R. Rao - Concepedia

Author

Vithala R. Rao

Cornell University ORCID

Also Known As

Rao, Vithala R., V R K Rao, V R Rao, V Rao, V. R. Rao, VITHALA RAO, Vithala R Rao, Vithala R. Rao, Vithala Rao

224

Publications

9.6K

Citations

H-Index

214

Concepts

All Affiliations

Cornell University SC Johnson (United States)University of Pennsylvania New York University Pennsylvania State University

About

Vithala R. Rao is an author at Cornell University specializing in marketing, management, and business.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Business	33	46	5.2K
2	Engineering	17	21	2K
3	Education	3	3	250
4	Health Sciences	3	3	278
5	Arts	2	2	43

Vithala R. Rao

Publications

8.2K

Citations

H-Index

Page 1

	Year	Citations
Conjoint Measurement- for Quantifying Judgmental Data Paul E. Green, Vithala R. Rao Journal of Marketing Research Marketing AnalyticsCustomer SatisfactionBehavioral Decision MakingPrior Knowledge IncorporationConsumer Research	1971	1.2K
Conjoint Measurement for Quantifying Judgmental Data Paul E. Green, Vithala R. Rao Journal of Marketing Research ReliabilityJudgement AggregationEngineeringEvaluation MeasureBias	1971	656
How is Manifest Branding Strategy Related to the Intangible Value of a Corporation? Vithala R. Rao, Manoj K. Agarwal, Denise Dahlhoff Journal of Marketing Brand StrategyBrand LoyaltyPersonal BrandingCorporate StrategyManagement	2004	566
An empirical comparison of consumer-based measures of brand equity Manoj K. Agarwal, Vithala R. Rao Marketing Letters MarketingManagementConsumer ResearchBusinessBrand Awareness	1996	447
Linking Brand Equity to Customer Equity Robert P. Leone, Vithala R. Rao, Kevin Lane Keller, Journal of Service Research MarketingCustomer Equity ResearchManagementBusinessBrand Development	2006	390
Extended Framework for Modeling Choice Behavior Moshe Ben‐Akiva, Daniel McFadden, Tommy Gärling, Marketing Letters	1999	314
Pricing Research in Marketing: The State of the Art Vithala R. Rao The Journal of Business Price DecisionEconomicsPrice DiscountsPricing StrategyPrice Formation	1984	248
Research for product positioning and design decisions: An integrative review Anil Kaul, Vithala R. Rao International Journal of Research in Marketing Consumer-driven Product DevelopmentIndustrial DesignDesign DecisionHealth SciencesProduct Experience	1995	244
Rating Scales and Information Recovery—How Many Scales and Response Categories to Use? Paul E. Green, Vithala R. Rao Journal of Marketing Marketing AnalyticsCustomer SatisfactionAttitudinal ResearchGeneralizability TheoryConsumer Research	1970	220
Structural analysis of competitive behavior: New Empirical Industrial Organization methods in marketing Vrinda Kadiyali, K. Sudhir, Vithala R. Rao International Journal of Research in Marketing Organisational Structure EvaluationCompetitive BehaviorManagementBusinessStructural Analysis	2001	166

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