Concepedia

Conjoint Measurement for Quantifying Judgmental Data

Paul E. Green, Vithala R. Rao

Journal of Marketing Research · 1971 · 658 citations · 0 references

Concepts

BusinessBehavioral SciencesDecision AnalysisDecision TheoryPsychometricsData InterpretationJudgment AssessmentObject Of MeasurementConjoint AnalysisJudgment ScaleJudgment-accuracy CorrelationRanking-based Conjoint AnalysisStandard Error Of Judgment