Ranking-Based Conjoint Analysis is a preference elicitation method in which respondents rank a set of multi-attribute alternatives in order of preference, distinguishing it from other conjoint approaches by using full-rank data to estimate part-worth utilities through ordinal regression techniques.
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Rank-based Conjoint Analysis
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368
Commercial Use of Conjoint Analysis: An Update
Dick R. Wittink, Philippe C. Cattin · Journal of Marketing · 1989 · 689 citations
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Johns Hopkins University
Baltimore, United States
11 h-index
25 publications
2.5K citations
Cornell University
Ithaca, United States
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Yonsei University
Seoul, South Korea
7 h-index
19 publications
635 citations
University of Pennsylvania
Philadelphia, United States
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13 publications
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University of California, Los Angeles
Los Angeles, United States
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Delft University of Technology
Delft, The Netherlands
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16 publications
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University of Guelph
Guelph, Canada
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13 publications
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Mapúa University
Manila, Philippines
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34 publications
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- Journal of Marketing Research
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- Expert Systems with Applications
8 publications · 272 citations
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6 publications · 542 citations
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