Dick R. Wittink

A model of consumer perceptions and store loyalty intentions for a supermarket retailer

Niren Sirohi, Edward W. McLaughlin, Dick R. Wittink · Journal of Retailing · 1998 · 883 citations

Business, Marketing, Retail Management +16

Commercial Use of Conjoint Analysis: An Update

Dick R. Wittink, Philippe C. Cattin · Journal of Marketing · 1989 · 689 citations

Business, Decision Sciences, Psychometrics +6

Commercial Use of Conjoint Analysis: A Survey

Philippe C. Cattin, Dick R. Wittink · Journal of Marketing · 1982 · 616 citations

Business, Marketing, Marketing Management +12

Analyzing Decision Making: Metric Conjoint Analysis

Dick R. Wittink, Jordan J. Louviere · Journal of Marketing Research · 1989 · 573 citations

Business, Marketing, Marketing Management +17

Commercial use of conjoint analysis in Europe: Results and critical reflections

Dick R. Wittink, Marco Vriens, Wim Burhenne · International Journal of Research in Marketing · 1994 · 430 citations

Natural Sciences, Decision Sciences, European Studies +2