Journal of Marketing Research · 1989 · 573 citations · 0 references
BusinessMarketingMarketing ManagementDecision MakingDecision TheoryMulti-criteria Decision MakingChoice ModelingDecision ModelingDiscrete Choice ModelsManagerial Decision MakingPreference ElicitationPreference ModelingConjoint AnalysisDecision Analysis Under UncertaintyDecision Maker Preference ModelingMetric-driven Decision MakingPreference Under UncertaintyProbability-based Decision MakingProspect Theory ApplicationsUtility Trade-off Modeling
Background Concepts and Theory Design and Analysis of Conjoint Experiments Practical Applications of Conjoint Theory and Methods Predicting Likely Market Choices from Conjoint Studies and Other Strategic Applications of Conjoint Models