Commercial use of conjoint analysis in Europe: Results and critical reflections

Conjoint Analysis in Consumer Research: Issues and Outlook

Paul E. Green, V. Srinivasan · Journal of Consumer Research · 1978 · 3.2K citations

Business, Marketing, Marketing Management +11

Conjoint Analysis in Marketing: New Developments with Implications for Research and Practice

Paul E. Green, V. Srinivasan · Journal of Marketing · 1990 · 2.5K citations

Business, Marketing, Marketing Management +17

Conjoint Analysis in Marketing: New Developments with Implications for Research and Practice

Paul E. Green, V. Srinivasan · Journal of Marketing · 1990 · 1.1K citations

Business, Marketing, Marketing Management +17

Commercial Use of Conjoint Analysis: An Update

Dick R. Wittink, Philippe C. Cattin · Journal of Marketing · 1989 · 689 citations

Business, Decision Sciences, Psychometrics +6

Commercial Use of Conjoint Analysis: A Survey

Philippe C. Cattin, Dick R. Wittink · Journal of Marketing · 1982 · 616 citations

Business, Marketing, Marketing Management +12