Concepedia
Statistics
Publications
18
Citations
1.4K
H-Index
17
Active since
1994
Affiliations
University of Groningen(Current)
University of Wisconsin–La Crosse
Tilburg University
Research International (United States)
Leiden University
Marco Vriens is an author at University of Groningen specializing in conjoint analysis, business, and marketing.
Publications per year
1994–2021
Commercial use of conjoint analysis in Europe: Results and critical reflections
Dick R. Wittink, Marco Vriens, Wim Burhenne · International Journal of Research in Marketing · 1994 · 430 citations
Natural Sciences, Decision Sciences, European Studies +2
Metric Conjoint Segmentation Methods: A Monte Carlo Comparison
Marco Vriens, Michel Wedel, Tom Wilms · Journal of Marketing Research · 1996 · 174 citations
Business, Computer Science, Marketing +5
Measuring perceived service quality using integrated conjoint experiments
Harmen Oppewal, Marco Vriens · International Journal of Bank Marketing · 2000 · 109 citations
Business, Marketing, Marketing Management +17
Marco Vriens, Michel Wedel, Tom Wilms · Journal of Marketing Research · 1996 · 93 citations
Verbal versus realistic pictorial representations in conjoint analysis with design attributes
Marco Vriens · Journal of Product Innovation Management · 1998 · 86 citations
Arts, Design, Marketing +14
1–5 of 18