Concepedia
Statistics
Publications
18
Citations
1.4K
H-Index
16
Active since
1994
Affiliations
University of Groningen(Current)
University of Wisconsin–La Crosse
Tilburg University
Research International (United States)
Leiden University
Marco Vriens is an author at University of Groningen specializing in management, marketing, and consumer research.
Top concepts
ManagementMarketingBusinessConsumer ResearchEngineeringData ScienceSocial SciencesCognitive ScienceConjoint AnalysisStatistics
Publications per year
1994–2021
Commercial use of conjoint analysis in Europe: Results and critical reflections
Dick R. Wittink, Marco Vriens, Wim Burhenne · International Journal of Research in Marketing · 1994 · 427 citations
Management, Business, European Union Law +5
Metric Conjoint Segmentation Methods: A Monte Carlo Comparison
Marco Vriens, Michel Wedel, Tom Wilms · Journal of Marketing Research · 1996 · 174 citations
Machine Vision, Image Analysis, Data Science +14
Measuring perceived service quality using integrated conjoint experiments
Harmen Oppewal, Marco Vriens · International Journal of Bank Marketing · 2000 · 109 citations
Total Quality Management, Customer Satisfaction, Service Quality +11
Marco Vriens, Michel Wedel, Tom Wilms · Journal of Marketing Research · 1996 · 93 citations
Image Analysis, Machine Vision, Data Science +9
Verbal versus realistic pictorial representations in conjoint analysis with design attributes
Marco Vriens · Journal of Product Innovation Management · 1998 · 86 citations
Engineering, Conceptual Design, Relative Importance +19
1–5 of 18