Harmen Oppewal

In-store music and aroma influences on shopper behavior and satisfaction

Michael Morrison, Sarah Gan, Chris Dubelaar et al. · Journal of Business Research · 2010 · 357 citations

Business, Marketing, Marketing Management +16

Combining revealed and stated preferences data

Moshe Ben‐Akiva, Mark Bradley, Taka Morikawa et al. · Marketing Letters · 1994 · 265 citations

Business, Decision Sciences, Decision Analysis +11

Combining virtual reality and mobile eye tracking to provide a naturalistic experimental environment for shopper research

Martin Meißner, Jella Pfeiffer, Thies Pfeiffer et al. · Journal of Business Research · 2017 · 255 citations

Medicine, Behavioral Sciences, Psychology +17

Place Attachment in Commercial Settings: A Gift Economy Perspective

Alain Debenedetti, Harmen Oppewal, Zeynep Arsel · Journal of Consumer Research · 2013 · 215 citations · Full text

Social Sciences, Social Psychology, Consumer Behavior +12

More choice is better: Effects of assortment size and composition on assortment evaluation

Harmen Oppewal, K. Koelemeijer · International Journal of Research in Marketing · 2005 · 202 citations

Social Sciences, Economics, Behavioral Economics +6