Concepedia

Harmen Oppewal

HO

Statistics

Publications

75

Citations

5.1K

H-Index

39

Active since

1989

Affiliations

Monash University(Current)

Eindhoven University of Technology

University of Surrey

The University of Sydney

Harmen Oppewal is an author at Monash University specializing in management, marketing, and consumer research.

Top concepts

ManagementMarketingConsumer ResearchBusinessConsumer BehaviorBehavioral Decision MakingBehavioral ScienceEconomicsDecision TheoryCustomer Satisfaction

Publications per year

1989–2022

75

Publications

75

In-store music and aroma influences on shopper behavior and satisfaction

Michael Morrison, Sarah Gan, Chris Dubelaar et al. · Journal of Business Research · 2010 · 349 citations

Customer Satisfaction, Behavioral Sciences, Consumer Study +9

Combining revealed and stated preferences data

Moshe Ben‐Akiva, Mark Bradley, Taka Morikawa et al. · Marketing Letters · 1994 · 262 citations

Mechanism Design, Preferences Data, Data Science +10

Combining virtual reality and mobile eye tracking to provide a naturalistic experimental environment for shopper research

Martin Meißner, Jella Pfeiffer, Thies Pfeiffer et al. · Journal of Business Research · 2017 · 250 citations

Mobile Eye, Behavioral Sciences, Cognitive Science +10

Place Attachment in Commercial Settings: A Gift Economy Perspective

Alain Debenedetti, Harmen Oppewal, Zeynep Arsel · Journal of Consumer Research · 2013 · 208 citations · Full text

More choice is better: Effects of assortment size and composition on assortment evaluation

Harmen Oppewal, K. Koelemeijer · International Journal of Research in Marketing · 2005 · 202 citations

Economics, Behavioral Sciences, Choice Model +14

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