Concepedia

Mark Bradley

MB

43

Publications

3.3K

Citations

24

H-Index

1984

Active since

Affiliations

Parsons Brinckerhoff(Current)

Behavioral Tech Research, Inc.

University of California, Davis

Mark Bradley is an author at Parsons Brinckerhoff specializing in engineering, business, and transportation engineering.

Top concepts

EngineeringTransportation EngineeringStatisticsBusinessTransportation PlanningDecision TheoryEconomicsUrban PlanningMarketingManagement

Publications per year

1984–2018

43

Publications

43

Urban form, travel time, and cost relationships with tour complexity and mode choice

Lawrence D. Frank, Mark Bradley, Sarah Kavage et al. · Transportation · 2007 · 448 citations

Transportation Planning, Route Choice, Tour Complexity +10

Demand for clean-fuel vehicles in California: A discrete-choice stated preference pilot project

David S. Bunch, Mark Bradley, Thomas F. Golob et al. · Transportation Research Part A Policy and Practice · 1993 · 333 citations

Economics, Public Policy, Choice Model +6

Using stated response choice data to enrich revealed preference discrete choice models

David A. Hensher, Mark Bradley · Marketing Letters · 1993 · 283 citations

Choice Model, Engineering, Behavioral Decision Making +14

Combining revealed and stated preferences data

Moshe Ben‐Akiva, Mark Bradley, Taka Morikawa et al. · Marketing Letters · 1994 · 262 citations

Mechanism Design, Preferences Data, Data Science +10

Use of the logit scaling approach to test for rank-order and fatigue effects in stated preference data

Mark Bradley, Andrew Daly · Transportation · 1994 · 232 citations

Reliability, Choice Model, Fatigue Effects +13

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