Zeynep Arsel

The Starbucks Brandscape and Consumers’ (Anticorporate) Experiences of Glocalization

Craig J. Thompson, Zeynep Arsel · Journal of Consumer Research · 2004 · 687 citations

Business, Marketing, Marketing Management +9

Emotional Branding and the Strategic Value of the Doppelgänger Brand Image

Craig J. Thompson, Aric Rindfleisch, Zeynep Arsel · Journal of Marketing · 2005 · 555 citations

Business, Marketing, Marketing Management +12

Taste Regimes and Market-Mediated Practice

Zeynep Arsel, Jonathan Bean · Journal of Consumer Research · 2012 · 399 citations

Social Sciences, Economics, Marketing +10

Emotional Branding and the Strategic Value of the Doppelgänger Brand Image

Craig J. Thompson, Aric Rindfleisch, Zeynep Arsel · Journal of Marketing · 2006 · 342 citations

Business, Marketing, Marketing Management +12

Demythologizing Consumption Practices: How Consumers Protect Their Field-Dependent Identity Investments from Devaluing Marketplace Myths

Zeynep Arsel, Craig J. Thompson · Journal of Consumer Research · 2010 · 332 citations

Social Sciences, Marketing, Consumer Behavior +13