Martin Meißner

Combining virtual reality and mobile eye tracking to provide a naturalistic experimental environment for shopper research

Martin Meißner, Jella Pfeiffer, Thies Pfeiffer et al. · Journal of Business Research · 2017 · 255 citations

Medicine, Behavioral Sciences, Psychology +17

Shopping in Virtual Reality Stores: The Influence of Immersion on System Adoption

Christian Peukert, Jella Pfeiffer, Martin Meißner et al. · Journal of Management Information Systems · 2019 · 241 citations

Business, Marketing, Consumer Behavior +13

Do you create your content yourself? Using generative artificial intelligence for social media content creation diminishes perceived brand authenticity

Jasper David Brüns, Martin Meißner · Journal of Retailing and Consumer Services · 2024 · 203 citations · Full text

Business, Marketing, Marketing Management +16

How virtual reality affects consumer choice

Martin Meißner, Jella Pfeiffer, Christian Peukert et al. · Journal of Business Research · 2020 · 181 citations

Business, Marketing, Marketing Management +12

Eye Tracking Reveals Processes that Enable Conjoint Choices to Become Increasingly Efficient with Practice

Martin Meißner, Andrés Musalem, Joel Huber · Journal of Marketing Research · 2015 · 141 citations · Full text

Medicine, Decision Sciences, Psychology +16