Thies Pfeiffer

Combining virtual reality and mobile eye tracking to provide a naturalistic experimental environment for shopper research

Martin Meißner, Jella Pfeiffer, Thies Pfeiffer et al. · Journal of Business Research · 2017 · 255 citations

Medicine, Behavioral Sciences, Psychology +17

Shopping in Virtual Reality Stores: The Influence of Immersion on System Adoption

Christian Peukert, Jella Pfeiffer, Martin Meißner et al. · Journal of Management Information Systems · 2019 · 241 citations

Business, Marketing, Consumer Behavior +13

Comparing Conventional and Augmented Reality Instructions for Manual Assembly Tasks

Jonas Blattgerste, Benjamin Strenge, Patrick Renner et al. · 2017 · 190 citations · Full text

Computing, Computer Systems, Assistive Technology +8

How virtual reality affects consumer choice

Martin Meißner, Jella Pfeiffer, Christian Peukert et al. · Journal of Business Research · 2020 · 181 citations

Business, Marketing, Marketing Management +12

Advantages of eye-gaze over head-gaze-based selection in virtual and augmented reality under varying field of views

Jonas Blattgerste, Patrick Renner, Thies Pfeiffer · 2018 · 166 citations

Medicine, Vision Science, Human-computer Interaction +15